Playing on People's Fears

My inbox this morning had an e-mail from a highly respected "big box" apartment brokerage firm with a headline linking coronavirus to "lower apartment interest rates".

Yes, our lending environment is seeing incredibly low interest rates offered for for both variable and fixed rates products.  It is a fact.

What is interesting, however, is the emergency action taken by the Federal Reserve to combat the economic impact of coronavirus on the stock market had just RAISED interest rates.  Not much, but nevertheless, rates went up, days before the marketing email went out.

Another attempt to create transactions skewing the truth.

With each day, I find the need growing for owners and operators of investment real estate to seek the unbiased information provided by Urban Advisors.

Want to chat about this? Give me a call.

- Neil Cadman, President, Urban Advisors